Privacy Policy
Last updated: April 2026
This Privacy Policy explains how Genirate Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website and personalized meal plan services (the “Service”). The Service is intended for users aged 18 or older. If you are under 18, please do not use the Service.
1. Who We Are
The data controller responsible for your personal data is Genirate Ltd, registered in England and Wales with company number 07867869, with its registered address at 20–22 Wenlock Road, London, N1 7GU, United Kingdom.
Contact: support@plans.nouriwell.com
2. Your Privacy Rights
Under UK/EU GDPR:
- Right to access the personal data we hold about you
- Right to rectification of inaccurate or incomplete data
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to data portability
- Right to object to processing based on legitimate interests
- Right to withdraw consent at any time
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
Under CCPA (California residents):
- Right to know what personal information we collect and how it is used
- Right to request deletion of personal information
- Right to opt out of the sale of personal information (we do not sell personal data)
- Right to non-discrimination for exercising your privacy rights
3. Personal Data We Collect
Data you provide:
- Name and email address
- Quiz and onboarding responses (health goals, dietary preferences, lifestyle)
- Customer support communications
- Cookie and marketing communication preferences
Automatically collected data:
- IP address, browser type, operating system, device type
- Pages visited, session duration, and features used
- Country-level location derived from IP address
Payment data:
We do not directly collect or store payment card details. All payment transactions are processed by authorised third-party payment processors (such as Digistore24 or Stripe) under their own privacy policies. We receive only limited transaction details (date, amount, last 4 digits of card).
4. How and Why We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Provide the Service and personalized meal plans | Performance of contract |
| Process payments | Performance of contract |
| Send transactional and service communications | Performance of contract / Legitimate interest |
| Analyze and improve the Service | Legitimate interest |
| Provide customer support | Legitimate interest |
| Assess advertising campaign effectiveness | Legitimate interest |
| Send marketing communications | Consent |
| Comply with legal obligations | Legal obligation |
5. Cookies
We use cookies and similar technologies. Categories include:
- Strictly Necessary — Required for the Service to function (e.g. session management). Cannot be disabled.
- Analytics / Performance — Help us measure and improve performance (e.g. Google Analytics).
- Functional — Remember your preferences.
- Targeting / Advertising — Used to serve relevant ads and measure campaign effectiveness.
You can manage your cookie preferences via the banner displayed on your first visit, or by adjusting your browser settings.
6. Data Sharing
We may share your data with:
- Service providers acting on our behalf (hosting, analytics, payment processing, email delivery, customer support)
- Advertising networks (e.g. Facebook, Google) to assess campaign effectiveness — we do not share health or wellness information with advertising networks
- Related companies within our group, who will honor this Privacy Policy
- Public authorities when required by law
7. International Data Transfers
We may transfer your data outside the UK/EU/EEA. Where we do so, we rely on adequacy decisions or Standard Contractual Clauses (SCCs) to safeguard your data in accordance with applicable data protection law.
8. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. You may request deletion of your data at any time by contacting us.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via the website. Your continued use of the Service after any changes constitutes acceptance of the updated policy.
10. Contact Us
To exercise your data protection rights, or if you have questions about this Privacy Policy, please contact us:
- Email: support@plans.nouriwell.com
- Post: Genirate Ltd, 20–22 Wenlock Road, London, N1 7GU, United Kingdom